Why CRM Development is Required -: In Today's business world CRM is a must for every business to save time and overcome manual errors. Customer Relationship Management (CRM) is important in running a successful business. The success of every business depends on making more sales that generate revenue. Leads generated by your channel somehow fall through the cracks and are never followed up by the sales guy if the process is tough and time-consuming. That's why CRM is an excellent tool for organizations to automate their need to prepare sales reports, customer reports and manage sales leads.